What’s the essence of a good strategy?
Exploit opportunities that no one else is willing to consider.
You can use human nature to your advantage to accomplish this desirable result.
Our senses are finely tuned to react positively to what we like and to what we are accustomed. We reject anything that looks, smells, tastes, feels, or sounds … Read More Be Attracted to What Repels You to Make a Strategic Breakthrough
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